About GOAT Apparel

20 years ago a decision was made by two life long mates that there was something better than working for wages. 

So the plan was to create a get rich quick scheme to take the burden of bills and torturous labour (pussies). 

After many, many failed attempts it was finally time to change our values and outlook on this endeavour. The dynamic was changed from “get rich quick” to let’s pour our heart and souls into one thing give it our love and attention and passion for creation… and we discovered it.

Welcome to GOAT Apparel!


GOAT Apparel is a sustainable high quality clothing brand that has our hearts (no sweat shops! We use ethically sourced materials) as a creative outlet we are already winning. We aim to supply high quality products to our valued customers. 

We want you to enjoy wearing our products as much as we did making them.

GOAT Apparel is here to honour the everyday GOAT, your GOAT.